Movements can make better use out of using social networks if they use them as simply an aid to the cause.  As I mentioned in my previous blog, my school had given many announcements about this "Walk for Water" movement, so we were already aware of it.  A facebook page was then made and everyone who was already interested in the cause joined it.  It was very effective because the majority of the people who joined the group were already semi-passionate about the cause, so the facebook page served as an extra source of information that people would check and follow up with.

Movements have to already have a target audience if they want an online source to be used to it's full potential.  It is more likely that a person will want to join a page if they are already aware of the cause than if they just stumble upon it while surfing the internet.  However, social network activism is very effective because it enables people anywhere and everywhere to have access to information about a movement.